AIR POLLUTION CAMPAIGNS
BACKGROUND & RATIONALE
The World Air Quality report released in 2018 by IQAir Group and Greenpeace reported that fifteen of the top twenty most polluted cities in the world are located in India. The health effects of air pollution are serious as it kills seven million people annually. One-third of deaths from stroke, lung cancer and heart disease are due to air pollution.
As the world continues polluting the air we breathe by not adhering to the way of a sustainable lifestyle the situation is bound to get worse unless we step in to combat this pervasive and life-threatening problem. Swechha aims to be part of the solution when it comes to the problem of air solution.
Swechha is one of the leading campaigners for Clean Air in the country. Our effort towards Clean Air is through a two-pronged strategy – awareness and advocacy. We develop communication material using data, information and analysisto caution the citizens about air pollution and build their capacity towards taking preventive as well as corrective action. Our advocacy work on air pollution includes putting pressure on respective governments to take comprehensive and continuous action, in the short, medium, and long term. Swechha has over 1000 media appearances on Air Pollution, on various national as well as international networks, including CNN, Al Jazeera, India Today, New York Times etc.
We are always looking for young and enthusiastic minds that can help us create the change along with being the change. Whatever your passion, we always have opportunities for you along with endless cups of Chai!
SOME OF OUR
“I enjoyed the wide range of experts present at this panel discussion. There were some pertinent issues raised.”
“Events and campaigns such as these play a major role in engaging the community with issues like pollution. If not for them many would remain uninformed on such issues.”
“I learnt a lot about the kind of policies employed by the government to deal with pollution. As someone who suffers from weak health due to this pollution this was a very important session for me.”